Guido Braam


Guido Braam
During his career, Guido set up and managed a number of impactful companies that have been brought together in his company Powered by Meaning. From 2009 to 2012 he was director at Kirkman Company and in 2013 he decided to concentrate on the transition to a circular economy and he became CEO of Circle Economy. Circle Economy accelerates the transition to circularity in practice through action-oriented, practical and scalable solutions. During this function, Guido set up the Netherlands Circular Hotspot campaign. With this campaign, the Netherlands was positioned as a circular hotspot during the 2016 EU presidency of the Netherlands. This resulted in the Holland Circular Hotspot (HCH) foundation to stimulate international cooperation on a permanent basis. Guido is currently a member of the Supervisory Board of HCH. After three years, Guido started a new venture with his C-Creators; they put the circular economy into practice in the Amsterdam region. The main goal in the coming years is to scale up the circular demand in the construction sector. Guido invests in companies that want to transform from a business business model to a circular business model.